Many, if not most of us know that a massage feels wonderful. It reduces pain in sore muscles, relieves tension, and promotes a sense of calm and wellbeing. It turns out massage does a whole lot more than make us feel good. Scientific research continues to reveal ways in which massage improves health, from relieving headaches and bad moods, to improving digestion, to promoting healing. It’s time we stopped thinking of massage as an indulgence and started thinking of it as an important tool in general health and preventative care. The best part: massage is non-invasive, enjoyable, and costs far less than traditional medical treatments. While we’re still a ways away from promoting massage as medicine, the era of massage as an alternative health treatment is here.